Blogs
20 juli 2026
Why Marketing Is Still an Afterthought in Industrial Automation — and What It's Costing You
Critical success factors for marketing in industrial automation
19 juli 2026
From Founder-Led Sales to a Distinctive and Scalable Value Proposition
Leveraging Data Sovereignty for Growth: A Positioning Case Study in the IT Industry
17 juli 2026
Marketing without commercial edge is just a cost
Strategic marketing means setting direction, coordinating, and taking responsibility
17 juli 2026
MiM within the discrete manufacturing industry
Building Trust
17 juli 2026
How MiM helped a Dutch software company align marketing and sales
A shared commercial direction in which sales and marketing work together from a single strategy
17 juli 2026
Why MiM is the logical marketing partner for LabTech companies
Marketing & LabTech: sector knowledge makes the difference
12 juni 2026
Companies need direction.
AI is a fantastic tool — but tools aren't a strategy.
12 juni 2026
Why you don't need a marketing agency
Marketing has to grow out of a clear vision and a clear business strategy
10 juni 2026
"A full-time marketing director? A waste of money."
What companies need is strategic guidance, structure and direction.
10 juni 2026
"Let's do another campaign"
campaigns should be part of a bigger plan
10 juni 2026
AI can do a great deal — but deciding what matters is still the work of people.
AI makes marketers more productive, but it doesn't replace the strategic thinking
10 juni 2026
“Coca-Cola Doesn’t Sell Soft Drinks”
Products are often easy to copy. Great marketing is not.
12 mei 2026
Marketing as a binding agent
How to translate vision into marketing that truly moves and connects with people
12 mei 2026
Not More Content, But Better Content Wins
Why human insights are becoming more important than ever